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Návrh integrovaného systému pro podporu marketingového řízení produktového portfolia / Designing integrated information system for product portfolio management support

Information is the currency of our world. Making right decisions requires having reliable, comprehensive and thorough information still at hand. The tools that can provide it? Information systems. However, the purpose of today's information systems is more than to just collect and store information: they need to integrate numerous data sources (both internal and external), identify essential pieces of information and set them apart from the rest, and provide the people relying on them a clear picture of the situation. In short: they should offer unified, user-friendly, well-structured and comprehensive view of business reality. This paper focuses on the first stage of an information system design. Concerned primarily with the business analytical phases of an IT project, it presents an insight into the process of business reality exploration and description through conceptual data model and architecture vision articulation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192703
Date January 2014
CreatorsŠebelík, Ondřej
ContributorsKoliš, Karel, Švecová, Lenka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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