Currently, digital music is evolving. In connection with this development new business models are formed, e.g. between majors and mobile operators. In the thesis, I am analysing the current trends and czech and foreign music services in this field. In my own research I am evaluating czech customers preferences in respect to digital music, their music habits and their idea of an ideal music service offered by mobile operator. On basis of music services analysis and the research results, I am suggesting an ideal music service to the biggest mobile operator in the Czech republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15924 |
| Date | January 2009 |
| Creators | Urbanová, Renáta |
| Contributors | Halík, Jaroslav, Švec, Matěj |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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