The subject of this Master’s thesis is to define of the enterprise’s business aim and apply it to concrete business plan. The first part of this thesis concludes an entry to the sector of small and midle-sized enterprises; there are definitions of specific attributes of these enterprises, their advantages and disadvantages, and their importance for an economy and the procedure of processing the business plan. In practical part are applied theoretical findings including important analysis and calculations supporting defined goal. Thesis includes proposal for development of the company based on specific advantages and suppresed the most significant threats.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264843 |
| Date | January 2009 |
| Creators | Zajícová, Ivana |
| Contributors | Krátký, Petr, Kocmanová, Alena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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