The diploma thesis is focused on strategy proposal for small sweet shop. It attempts to suggest changes, that would have helped in the sweet shop further development. For that it uses theoretical knowledge, especially enviromental analyses of the firm. With this tools thesis evaluates current state of the sweet shop and suggests changes. The thesis contains suggestions for the development in the spheres of promotion, distribution and product.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222760 |
| Date | January 2010 |
| Creators | Sobol, Jan |
| Contributors | Mucha, Martin, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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