The work deals with the entry Internet seller Footshop Ltd. the European Union market. Going through all the steps necessary to expand the company into new markets, through logistics, marketing tools, customer support, seo, price comparators, social networks and so on. Part of the work is the EU market PEST analysis and SWOT analysis of the company. All these processes need to be taken into account if the e-shop expansion into new markets.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201695 |
| Date | January 2014 |
| Creators | Kurucová, Veronika |
| Contributors | Sedláček, Jiří, Dzuričková, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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