Wong Ka Chat Andrew. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2005. / Includes bibliographical references (leaves 72-79). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vii / LIST OF FIGURES --- p.viii / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objectives --- p.4 / Chapter 1.2.1 --- To incorporate affective expectation theory into satisfaction research --- p.4 / Chapter 1.2.2 --- To distinguish the differential satisfaction responses elicited by affective and cognitive expectations --- p.4 / Chapter 1.2.3 --- To propose the theory that expectation bases predetermine evaluation modes --- p.5 / Chapter CHAPTER TWO --- CONCEPTUAL FRAMEWORK --- p.6 / Chapter 2.1 --- Affective and Cognitive Expectations --- p.6 / Chapter 2.1.1 --- Definitions --- p.6 / Chapter 2.1.2 --- The Assimilation Effects of Affective Expectation --- p.7 / Chapter 2.1.3 --- Different Satisfaction Responses Evoked by Different Expectation Bases --- p.9 / Chapter 2.1.4 --- Hypothesis 1 --- p.10 / Chapter 2.2 --- The Predetermination of Evaluation Mode --- p.11 / Chapter 2.2.1 --- Affective and Cognitive Evaluation Modes --- p.12 / Chapter 2.2.2 --- The Theory of Predetermination of Evaluation Modes --- p.14 / Chapter 2.2.3 --- Hypothesis 2 --- p.14 / Chapter CHAPTER THREE --- RESEARCH METHODOLOGY --- p.15 / Chapter 3.1 --- Pretest --- p.15 / Chapter 3.1.1 --- Pretest 1: Affective quality manipulation --- p.16 / Chapter 3.1.2 --- Pretest 2: Cognitive quality of the CD --- p.18 / Chapter 3.1.3 --- Pretest 3: Expectation manipulations --- p.19 / Chapter 3.2 --- Main Study --- p.23 / Chapter 3.2.1 --- Participants and Design --- p.23 / Chapter 3.2.2 --- Procedure --- p.24 / Chapter 3.2.3 --- Measures --- p.26 / Chapter CHAPTER FOUR --- RESULTS --- p.28 / Chapter 4.1 --- Demand and Manipulation Checks --- p.28 / Chapter 4.2 --- Hypotheses Testing --- p.30 / Chapter 4.2.1 --- Differential Effect of Affective and Cognitive Expectations on Satisfaction --- p.30 / Chapter 4.2.2 --- The Predetermination of Evaluation Modes --- p.37 / Chapter 4.2.2.1 --- Total Number of Thoughts --- p.38 / Chapter 4.2.2.2 --- Proportion of Affective Thoughts --- p.38 / Chapter 4.2.2.3 --- Proportion of Cognitive Thoughts --- p.40 / Chapter 4.2.2.4 --- Proportional of Comparative Thoughts --- p.42 / Chapter 4.2.2.5 --- Proportion of Positive Thoughts --- p.45 / Chapter 4.2.2.6 --- Proportion of Negative Thoughts --- p.49 / Chapter 4.2.2.7 --- Proportion of Visual Thoughts --- p.54 / Chapter CHAPTER FIVE --- DISCUSSION --- p.56 / Chapter 5.1 --- Theoretical Contribution --- p.56 / Chapter 5.2 --- Limitations and Research Opportunities --- p.61 / APPENDIX 1 MOCK UP MAGAZINE EXCERPT --- p.64 / Chapter 1A --- Cognitive Version --- p.64 / Chapter 1B --- Affective Version --- p.65 / APPENDIX 2 COMMENTS ON THE CD CLAIMED TO BE WRITTEN BY PREVIOUS PARTICIPANTS --- p.66 / Chapter 2A --- Cognitive Version --- p.66 / Chapter 2B --- Affective Version --- p.67 / APPENDIX 3 EXAMPLES OF LISTED THOUGHTS CODED AS AFFECTIVE --- p.68 / Chapter 3A --- Positive --- p.68 / Chapter 3B --- Negative --- p.68 / APPENDIX 4 EXAMPLES OF LISTED THOUGHTS CODED AS COGNITIVE. . --- p.69 / Chapter 4A --- Positive --- p.69 / Chapter 4B --- Negative --- p.69 / APPENDIX 5 EXAMPLES OF LISTED THOUGHTS CODED AS COMPARISON --- p.70 / APPENDIX 6 examples of listed thoughts coded as visual --- p.71 / References
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_325437 |
| Date | January 2005 |
| Contributors | Wong, Ka Chat Andrew., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 79 leaves : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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