This study investigated the (1) relationship of students' family and educational background to their opinions of fashion retailing as a career, and (2) preferences for fashion retail job attributes in relationship the appeal of fashion retail job profiles. A sample of 131 fashion merchandising students from five state-funded universities completed a four-part survey which measured two independent variables: student background and preferences of fashion retail job attributes and two dependent variables: opinions of fashion of retailing as a career and the appeal of fashion retail job profiles. Analyses included multiple regression, t-test, and correlations. For opinions of fashion retailing as a career, parental background was not significant while attendance at a retailing course, semester hours completed and G.P.A. had limited relationships. Fashion retail job attribute preferences were related to the appeal of fashion retail job profiles; the most preferred attribute was high personal freedom.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc277729 |
| Date | 08 1900 |
| Creators | Daniels, Susan Leigh |
| Contributors | Forney, Judith Anne Cardona, 1949-, Frerichs, Dean K., Kinnaird, Jerry V. |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | viii, 83 leaves, Text |
| Coverage | United States - Arkansas, United States - Louisiana, United States - Texas, 1993-12 |
| Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Daniels, Susan Leigh |
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