The aim of this thesis is to suggest an efficient marketing strategy for the use of functionalist sights as part of national heritage. This architecture from the first half of the 20th century has a large potential for both local inhabitants and tourists. The final suggestions are based on analysis and survey. The main solution of the problem is to improve marketing activities and communication with the potential tourists.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76417 |
| Date | January 2009 |
| Creators | Brdíčková, Jitka |
| Contributors | Černá, Jitka, Tyslová, Irena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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