Healthy and active lifestyle is one of the biggest phenomena in today´s society. People want more than ever to look good, have a perfect figure, feel fit, take care of themselves a lot and try to eat a healthier way. They search for a variety of ways to exercise, lose weight and sculpt the figure. At the same time, they are daily overloaded with plenty of information and advertisements from this area, primarily from large fitness and sports centers that have advertising sufficient funds. However, smaller companies also have a chance to reach their potential customers and get them to buy if they choose a suitable form of marketing communication and differentiate sufficiently from their competitors. The aim of this thesis is to critically evaluate the current marketing communication of the Ladies Body Toning Studio MODELACE and then make recommendations for its improvement. The thesis is divided into theoretical and practical part. The theoretical part is focused on the meaning of marketing, as well as on communication process, marketing communication tools, trends in this area and marketing research. The practical part is dedicated to the Ladies Body Toning Studio MODELACE and its marketing communication. It is based on my own online questionnaire survey.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:204985 |
| Date | January 2015 |
| Creators | Hemerová, Barbora |
| Contributors | Průša, Přemysl, Klementová, Kateřina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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