Franchise businesses are popular both in practice and, as a result, in academic study. In particular, much research has been devoted to franchise business survivability. This thesis discovers and examines key determinants that have influences on franchise business survivability in Indonesian franchise businesses in the restaurant and retail sectors. This research produces a franchise business survivability model that is based on previous research and theories. The researcher performs confirmatory factor analysis structural equation modelling (CFA-SEM) to test and analyse the relationships between the five key determinants which are: trust; commitment; dispute risk management; relationship satisfaction; and franchise business survivability. Based on the empirical analysis, the research reveals that trust and commitment as key determinants do not have significant influences on relationship satisfaction. The other key determinant, dispute risk management, has a significant influence on relationship satisfaction. This research also reveals that relationship satisfaction has significant influence on franchise business survivability. This study made a contribution to knowledge by building a salient model of key determinants to enhance business survivability within the context of Indonesian franchise businesses in the restaurant and retail sectors. Furthermore, this thesis also closes some gaps in previous research into franchise business survivability. Another unique contribution made by this research is that the author looked at the issue of survivability from both perspectives of franchisors and franchisees, whilst previous research has predominantly performed analysis from the perspective of only one of the partners in franchise business arrangements. Therefore, it provides a holistic analysis on key determinants that have influences in enhancing franchise business survivability in the Indonesian restaurant and retail sectors.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:681930 |
| Date | January 2015 |
| Creators | Prihandono, Dorojatun |
| Contributors | Hu, Xiaoling ; Vignali, Gianpaolo |
| Publisher | University of Gloucestershire |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Source | http://eprints.glos.ac.uk/3269/ |
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