At the beginning of my thesis, I try to explain the conception of intangible assets in general, its definition and evaluation process. Thesis is focused on trade mark, mostly on ways of its evaluation used in practice. These methods are aplied concretely on Viceroy trade mark
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10140 |
| Date | January 2008 |
| Creators | Cimeráková, Barbora |
| Contributors | Heřman, Jan, Šajtlavová, Tatiana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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