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Strategická analýza International School of Business and Management / Strategic Analysis of International School of Business and Management

The aim of the thesis is to make a strategic analysis of the newly opened private school by University of Economics, Prague. For analysis of external environment is used PEST model and Porter's model of Five Competitive Forces. Special attention is paid to description of Czech-MBA-schools market. Internal environment is described by analysis of company's resources. Outputs from partial analyses are summarised in SWOT analysis. SWOT analysis serves than for formulation of strategic recommendation to ISBM.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4056
Date January 2008
CreatorsVokál, Pavel
ContributorsSpálenka, Daniel, Nový, Ivan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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