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Standardization vs. adaptation : marketing strategy for the lesser-developed countries

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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:296656
Date January 1986
CreatorsOmar, H. M. Khalid
PublisherCardiff University
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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