Diploma thesis is focusing on issues of a customer lifetime value in the construction company and in the companies in general. Theoretical part is focusing on the importance of customer value in the company and on various types of calculations of customer lifetime value. Practical part is describing specific calculations of customer lifetime value in the construction company, their analysis and evaluations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:371848 |
| Date | January 2018 |
| Creators | Bellová, Simona |
| Contributors | Vencl, Miroslav, Dohnal, Radek |
| Publisher | Vysoké učení technické v Brně. Fakulta stavební |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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