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Marketingová komunikace vybrané firmy; návrh vizuální komunikace / Marketing comunication of a company: A proposal of a company design

This work focuses on corporate marketing communication means which are used to reach its target groups. In the theoretical part, important aspects of corporate communications are examined, especially the communication of the company through a unified corporate visual identity. In the practical part these findings are applied to a particular company, it describes its current model of communication and subsequently a redesign of its visual communications is proposed and processed in graphic program.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:360447
Date January 2017
CreatorsBessenyey, Viktorija
ContributorsHorný, Stanislav, Seko, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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