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Uplatnění věrnostních programů ve strategii společnosti / The Utilization of Loyalty Programmes in a Company Strategy

The diploma thesis deals with the analysis of a selected company Notino, s.r.o. which is a retail company selling perfumes and cosmetics in Europe. The analytical part analyzes in detail the company, its competitors and loyalty programs of competitors. Based on the theoretical and analytical part, a loyalty program is developed for the company with a comparison of costs and benefits of the program for the company. Also, the risks associated with the introduction of a loyalty program and suggestions on how to reduce their impact are summarized.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442981
Date January 2021
CreatorsBógyiová, Csilla
ContributorsŠimberová, Iveta, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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