Brand equity & college athletics investigating the effects of brand uncertainty situations on consumer-based brand equity /

Description

Thesis (Ph. D.)--Ohio State University, 2006. / Title from first page of PDF file. Includes bibliographical references (p. 115-120).

Links & Downloads

1. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1150144059

Tags

Brand loyalty. College sports.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/75428031
Date	January 2006
Creators	Higgins, Julie A.,
Publisher	Columbus, Ohio : Ohio State University,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Connect to resource online