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Segmentace evropského trhu s ohledem na postproduktivní složku obyvatelstva / The European Market Segmentation with Respect to the Post-Productive Population

The first step of the hierarchical approach to the international market segmentation is described and demonstrated in this master's thesis. The theoretical part that covers the methodology, statistical background and secondary data sources is followed by the illustration of cluster analysis. The outcome is the division of thirty European countries into five segments with respect to the post-productive population. The formed segments are then characterised and interpreted. Their usability is shown in three challenges in the European Year of 2012, which is dedicated to Active Ageing.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73926
Date January 2010
CreatorsRudá, Eliška
ContributorsVošta, Milan, Kašpar, Václav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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