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Marketingová komunikace produktů farmaceutického průmyslu / Marketing Communication Products in Pharmaceutical Industry

This thesis deal with problems of marketing communication in pharmaceutical industry.The thesis is separated on theoretical and practical part. Theoretical part concern importance of marketing communication, describe and compare of particular tools of communication mix. Practical part is concentrated on doctor's marketing survey and the evaluation of actual marketing propagation tools. The final chapter analyzes the position of pharmaceutical companies, it reveals the main problems and gives possible suggestions for solutions.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77002
Date January 2008
CreatorsNováková, Jarmila
ContributorsLešetický, Ondřej, Střítecký, Rudolf
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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