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Návrh marketingového mixu společnosti / The Marketing Mix Proposal in the Comapany

The thesis should serve as a basis for strengthening the marketing mix Molpir, which became the European representative of MSI corporations and acts as an innovator, integrator and distributor of FUNTORO multimedia systems for buses, trains, ships and other mobile vehicles. The company proposes to improve the product, focusing on the user. I hope that my ideas and insights will help the company in its subsequent success in the market and increase the marketability of multimedia system in the European market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224144
Date January 2013
CreatorsHostinová, Zuzana
ContributorsLazár, Lubor, Novák, Petr
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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