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Marketingový mix Českého svazu Taekwon-Do ITF / Marketing mix of Czech Taekwon-Do ITF Federation

Title: Marketing mix of Czech Taekwon-Do ITF Federation Objectives: Main objective of this diploma thesis was an analysis of marketing mix of the Czech Taekwon-Do ITF federation and making of suggestions for its improvement. Partial goals were aimed at analysis and description of the organization and of the environment in which this organization exists. Methods: Qualitative marketing research method has been selected to meet purpose of this thesis. Methods of case study and in-depth interview have been used also together with SWOT analysis. Results: Outcome of this thesis consists of a draft with suggestions for optimization of marketing mix. Foremost these improvements have been suggested: changes in promotion, utilization of sponsors and also update of some product items and prices. Key words: Marketing mix, Taekwon-Do, case study

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:335372
Date January 2015
CreatorsŠtochl, Michal
ContributorsŠtědroň, Bohumír, Omcirk, Vilém
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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