This paper is about the first science center in the Czech Republic - Techmania. It was founded in November 2008 and during its first year of operation ranked with TOP 5 tourist attractions in Pilsen. Its objective is to become one of TOP 10 most visited places in the Czech republic. The aim of this paper was to analyse the marketing mix of Techmania and to compare it with its competitors.Another purpose was to search the information,think up and suggest recommendations and proposals how to improve the marketing communication and which marketing tools fit this new startegy the best.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76542 |
| Date | January 2009 |
| Creators | Holečková, Veronika |
| Contributors | Jarolímková, Liběna, Bakos, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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