This degree work is targeted on the analysis of marketing mix tools in the company Barum Continental. At the end it would be analyse also the the portfolio of the products and their effect on the customers. From this informations the author deduced the conclusion, which could be used by the company Barum Continental to improve their current processes.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76973 |
| Date | January 2009 |
| Creators | Anderle, Jiří |
| Contributors | Kovář, František, Peterka, Marek |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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