Brise is one of the oldest brands in air care category on the Czech market. The beginning is about this category and its progress in Czech republic and Slovakia. The main aim is to find out causes of Brise market share decreasing via analysis of marketing mix in comparison to competitive's marketing mix. Used methods are analysis and description. Recommendation which can help to Brise become the market leader are explained in conclusion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10594 |
| Date | January 2008 |
| Creators | Klouček, Radek |
| Contributors | Kališová, Libuše, Procházková, Kateřina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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