Primary aim of diploma paper "marketing mix analysis of MADETA company" is an analysis and description of marketing mix of MADETA company targeting to LIPANEK product range. Secondary aim is confirmation of theory that appropriately chosen marketing mix can positively affect targets of every business company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15745 |
| Date | January 2009 |
| Creators | Fuková, Iveta |
| Contributors | Horová, Olga, Teplý, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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