This master’s thesis deals with the analysis of the company TATRA, a.s., identification of new markets in the Arab Region for heavy trucks and the concept of marketing strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222038 |
| Date | January 2009 |
| Creators | Svoboda, Ondřej |
| Contributors | Kunčický, Jan, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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