The objective of this thesis is a setup of marketing plan and strategy proposition for a start-up project based on an online employers evaluation. The theoretical background of the thesis are essential elements of marketing, online marketing and organizational behavior. The practical part contains an analysis of local and even global market competitors, product design and strategic marketing analysis. Conclusion of the thesis is the feasibility study of the project with an estimation of the break even.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206204 |
| Date | January 2015 |
| Creators | Šusták, Michal |
| Contributors | Přibil, Jiří, Zelená, Veronika |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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