The use of psychophysiological techniques in marketing and advertising research : a critical survey /

Description

Thesis (Dip. App. Psych.)--University of Adelaide, Dept. of Psychology, 1983. / Includes bibliographical references (leaves 1-10).

Links & Downloads

1. http://web4.library.adelaide.edu.au/theses/09P/09pt6589.pdf

Tags

Psychophysiology. Marketing research.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/221591973
Date	January 1982
Creators	Tomlian, Marcus S.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Title page, contents and abstract only