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Marketing effectiveness in the Hong Kong insurance industry : a study of the elements of marketing strategy and their effect on performance /

Thesis (M.B.A.)--University of Hong Kong, 1982.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52017852
Date January 1982
CreatorsBrook-Fox, Clive Ambrose.
Publisher[Hong Kong] : University of Hong Kong,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceView the Table of Contents & Abstract.

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