The purpose of this research was to investigate and record the current life cycle stages of the private label apparel brands in department stores utilizing Levitt's (1965) model of the product life cycle theory. In addition, an investigation was conducted of the strategies of possible automatic replenishment programs used for private label apparel brands in the different stages of the life cycle. The research was conducted using a mailed questionnaire with questions pertaining to (1) the demographics of buyers in two department stores, (2) private label apparel brands and their sales, market share, and years on the market, an (3) the automatic replenishment system in place for the private label apparel brands in the specific areas of the department stores participating in the survey. Of the 31 questionnaires sent out, 19 were completed and returned. A relative life cycle index was developed for placing each private label apparel brand into a stage in the product life cycle. A modified version of Levitt's product life cycle was developed for more accurate placement of the private label apparel brands with eight life cycle stages rather than Levitt's four stages. Correlation and two-sample t-tests were used to evaluate the relationships between private label apparel brands and the use of automatic replenishment programs. The results indicated that there was no relationship between the use of an automatic replenishment program and the current life cycle stage of private label apparel brands. The analysis also indicated that there was no relationship between the use of an automatic replenishment program and stock turnover, but a relationship did exist between the relative life cycle index and stock turnover. Further research is needed to investigate other areas of private label apparel brands and automatic replenishment programs. / A Thesis submitted to the Department of Textiles and Consumer Sciences in partial fulfillment of the requirements for the degree of Master of Science. / Fall Semester, 2005. / June 13, 2005. / Automatic Re, Brands, Apparel, Private Labels / Includes bibliographical references. / Susan S. Fiorito, Professor Directing Thesis; Jeanne Heitmeyer, Committee Member; Larry Guinipero, Outside Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_181710 |
| Contributors | Copeland, Katherine (authoraut), Fiorito, Susan S. (professor directing thesis), Heitmeyer, Jeanne (committee member), Guinipero, Larry (outside committee member), Department of Retail Merchandising and Product Development (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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