The theoretical part of this thesis deals with the role of usability in relation to the expansion of mobile touch-screen devices. It studies how the purchase decisions of users of these devices can be influenced and how to avoid unnecessary web usability obstacles. The practical part examines mobile traffic and usability of selected online stores. Based on the practical and theoretical knowledge there are recommendations for creating an accessible and usable website, evaluation of the potential benefits and calculation of payback period of an given investment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:142236 |
| Date | January 2011 |
| Creators | Chudomelka, Jan |
| Contributors | Kincl, Tomáš, Tuček, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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