The applications of mobile phone provide limitless convenience to people¡¦s life. 3G mobile phone provides a great contribution to communications due to wide range bandwidth. 3G mobile phone is able to economize on communicating time and space. Therefore, it plays an important role in the currently mobile market. In addition the governments have devoted much resource on 3G mobile learning as the hardware and software. The study aims to examine the female consumers of 3G mobile phone and consider the market of mobile phone industry, mobile phone technology and further development of mobile phone.
Related literatures are sourced from the develop background of the current mobile market, demand of the mobile phone market and consumer characteristics in order to filter out the priority setting of those six categories as follows: network connection, hardware design, safe internet, business model and the mobile service of convenient and appreciations. Beside this, it also presents that the priority setting might change as a matter of time.
Research method is Analytic Hierarchy Process (AHP). In the project, questionnaire results provide the bulk of the data, with the interviews intended to provide a more contextual element to the work. The questionnaire was developed and sent out to female consumers of 3G mobile phone; and the interviews were carried out with some professors of 3G mobile leaning.
The results of this study suggested that the main female consumers of 3G mobile phone are young ladies who have higher education and these consumers need to receive a lot of information to help them handle works. In addition it can help them to develop the commutations. In other words, 3G mobile phone can bring more convenient in life and work. Meanwhile, the key point to promote the 3G mobile phone is the service of applications; especially the service refers to the characteristics of 3G mobile phone. For female consumers, service design should focus on female characteristics of life and special demands. For example, the service of fixing and tracking design is better for married women who have children; the service of providing life information is suit for young business ladies. After developing the service of applications, users will be used to 3G mobile phone. Then, it could be successful to expand the 3G mobile phone market of the female consumers.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0211107-223145 |
| Date | 11 February 2007 |
| Creators | Hung, Wan-Ching |
| Contributors | Kuang-Wu Koai, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0211107-223145 |
| Rights | campus_withheld, Copyright information available at source archive |
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