The main goal of this thesis is to compare the quality of customer service between the Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs) on the Czech mobile telecommunication market. The mystery shopping method is used as the source of data for the comparative analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201782 |
| Date | January 2013 |
| Creators | Hanzlík, Radek |
| Contributors | Koudelka, Jan, Lédr, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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