This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:240103 |
| Date | January 2016 |
| Creators | Vrána, Ivan |
| Contributors | MBA, Tomáš Zajíc,, Dohnal, Radek |
| Publisher | Vysoké učení technické v Brně. Fakulta stavební |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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