Nowadays the organic food is more and more preferred part of our consumption. The reasons of this situation are better knowledge of these products and easier ways how to buy them. Specialized organic food salesrooms become very important place of organic food sale, place of experience transfer and new information learning.The main aim of this thesis has been the organic food sales analysis in specialized organic food salesrooms, especially organic food sales strategy, assortment of goods, sales conditions and sales culture in reference to last two years. The results of the analysis are the detection of strengths and weaknesses of organic food sale and demand comparison of regional production offer in specialized organic food salesrooms.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:48317 |
| Date | January 2009 |
| Creators | PETROUŠKOVÁ, Romana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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