The purpose of this study is to examine two major psychological determinants of the vote in presidential elections - candidate image and party orientation. The central thesis of this study is that candidate image, as measured here, has been a greater determinant of electoral choice in the majority of presidential elections since 1952 than has party orientation. One of the vices as well as virtues of a democratic society is that the people often get what they want. This is especially true in the case of electing our leaders. Political scientists have often concentrated their efforts on attempting to ascertain why people vote as they do. Studies have been conducted focusing on the behavior of voters in making that important decision-who should govern?
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc503830 |
| Date | 08 1900 |
| Creators | Lewis, Ted Adam |
| Contributors | Feigert, Frank B., Thames, H. Stanley, Gossett, John S., Thompson, John T. |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | vi, 103 leaves : ill., Text |
| Coverage | United States, 1952-1988 |
| Rights | Public, Lewis, Ted Adam, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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