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Nástroje politického marketingu a ich využitie v prezidentských voľbách SR (analýza prezidentskej kampane Andreja Kisku) / Political marketing tools and their usage in slovak presidential elections (analysis of Kiska’s presidential campaign)

The political marketing established in the Slovak Republic over the time and became a relevant part of the Slovak elections. Presidential elections in 2014 showed, that there is sufficiently large space for the application of political marketing. The aim of this thesis is to evaluate the election campaign of Andrej Kiska in presidential elections in 2014 in terms of usage of political marketing tools. The ambition of this work, is to show the extent and the exact form of the tools which were used in this campaign, based on the theoretical framework. Another object of this work is to describe, how was the results of presidential elections in 2014 perceived by Slovak public, how happy were the Slovak voters with the results of the elections and which arguments dominated in favor of Andrej Kiskas election.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206989
Date January 2015
CreatorsHrušková, Petra
ContributorsPostler, Milan, Mikeš, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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