This study preliminarily introduced the concept of ¡§cultural creative industry¡¨ and chose ¡§publishing industry¡¨ ¡Vwhich has been neglected in the industry study in the long run-as the main subject in this study. This study analyzed the developing trend and strategy of Taiwan¡¦s publishing industry from Porter¡¦s ¡§diamond model¡¨ which focused on the four important factors- demand conditions, factor conditions, related and supporting industries and firm¡¦s strategy, structure and rivalry. Furthermore, the study mainly adopted literature research and second-hand information analysis as the principal methodology along with in-depth interviews with highly-involved professionals which included ¡§City Group¡¨ the most successful publishing group among HK, China and Taiwan, ¡§Linking Books¡¨ which has achieved in running business in China and ¡§Taipei publishing industry associate¡¨ which owns the main members located in Taipei in publishing sector.
Because the market scale is limited and the publishing industry neglected the oversee market for a long time, we could find that our publishing industry is mainly composed of medium-and-small enterprises. Under the saturated domestic publishing market and increasingly highly competitive environment, our publishing industry is in an urgent and difficult time to face the challenge of globalization. Taiwan¡¦s publishing industry should take ¡§great china market¡¨ -China, HK and Taiwan- as the first priority and then enter into the ¡§pan-china market¡¨ which focuses on the Singapore and Malaysia. In the end, we could get the chance to get into western stage. For our industry, we should take the ¡§Big conglomerate, vice-bands¡¨ model which is imitated from the global strategy of western publishing group. By that, our industry could enhance negotiating power, share the complementary resource in the group, share the managerial and marketing platform.
This study hopes to be a lead to attract more researchers. Facing the global movement of industry structure, we underwent the hollowing out of the industry especially in the manufacturing field, we have to think should Taiwan has the alternative to create the next economic miracle. Will the cultural creative industry be the light of the dark?
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0624105-131310 |
| Date | 24 June 2005 |
| Creators | Wu, Yi-pei |
| Contributors | Hsien-tang Tsai, Jen-jsung Huang, Cher-min Fong, Pei-how Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624105-131310 |
| Rights | campus_withheld, Copyright information available at source archive |
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