This study/essay is engaged in display of men and women in advertisement, common stereotypes, symbolism, genders. Slightly describing essential theory and knowledge of this problem in the first chapter. The aim of this dissertation is analysis and evaluation of results acquired by electronic interviews on the topic of displaying men and women in advertisement and also summarized content analysis of tv commercials in light of picturing/portraying men and women in advertisement.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4050 |
| Date | January 2008 |
| Creators | Juráň, Michal |
| Contributors | Vávra, Oldřich, Koplíková, Dana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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