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Investigating talent management as a strategy to promote employee retention at ABSA Bank

Research studies have reported that many organisations are challenged with the ability to retain talent. Against this background, the purpose of this study was to investigate whether Absa Bank’s talent approach is succeeding in retaining critical talent. Talent management is undoubtedly one of the critical strategic imperatives facing business leaders today. The current war for talent and skills shortage has resulted in growing pressure to attract and retain talent in order to have a competitive advantage. The literature review in this study revealed that there is no “one size fits all” approach when it comes to talent management. The study emphasised the importance of having a talent strategy that focuses on unleashing and harnessing talent rather than just recruiting the best people in the market. The study further highlighted that organisations should clearly identify their own talent drivers, based on their unique organisational culture and business strategic imperatives. The key talent drivers discussed in this study include recruitment and selection, training and development, performance management, reward and recognition, diversity and culture, quality leadership and barriers to effective talent management. The study further argued the importance of having a compelling employee value proposition (EVP), in an attempt to attract and retain the best people. The target population for this study consisted of middle managers at Absa Bank, where the majority of key value roles, which are critical for retention lie. A sample of 100 respondents was randomly selected from the total population. The findings suggested that when an organisation has effective leadership, it is more likely to create a compelling EVP that is conducive to talent retention. Furthermore, the findings revealed that Absa is effective in applying certain talent strategies whilst other areas required more attention.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:8820
Date January 2012
CreatorsPepeta, Phumeza Martha
PublisherNelson Mandela Metropolitan University, Faculty of Business and Economic Sciences
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeThesis, Masters, MBA
Formatix, 130 leaves, pdf
RightsNelson Mandela Metropolitan University

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