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Návrh úprav mezinárodní marketingové strategie vybrané společnosti / Proposal of Modifications in the International Marketing Strategy of the Selected Company

The diploma thesis focuses on amendments of marketing strategy of Airport Brno, a.s. so that it is consistent with both the short-term objectives and the long-term objectives. The theoretical part of the thesis deals with understanding marketing and describes air transport and airports activities. In the practical part is an analysis of the current situation and based on the findings were created own proposals and recommendations.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:414487
Date January 2020
CreatorsProkopová, Monika
ContributorsEliáš, Daniel, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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