Public opinion polls sometimes overestimate the majority and underestimate the minority, such as Taipei and Kaohsiung Mayoral Election of 2006. On one hand the study is based on spiral of silence theory to analyze the phenomenon, and on the other it tries to explore the other factors that may affect the voters¡¦ willingness to express opinion in Taipei and Kaohsiung city.
According to findings, social integration effect isn¡¦t a main factor to affect people¡¦s willingness to express opinion in Taipei and Kaohsiung city. On the contrary, people¡¦s level of interpersonal communication, political efficacy and education in Taipei and interpersonal communication, political participation, political confidence and political efficacy in Kaohsiung city are important factors to increase people¡¦s willingness to express opinion. In addition, the study uses interactive variables to go a step further to explore social integration effect. The results show that the spiral of silence effect supports voters¡¦ behavior in Kaohsiung city, but doesn¡¦t in Taipei city.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0730108-012621 |
| Date | 30 July 2008 |
| Creators | Chen, Ruei-De |
| Contributors | Huang, Hsin-Ta, Huang, Min-Hua, Hwang, Ching-Chane, Liu, Cheng-Shan |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730108-012621 |
| Rights | campus_withheld, Copyright information available at source archive |
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