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Bigger than Golf – LPGA Branding and the ‘Drive On’ Marketing Strategy

With the LPGA's 'Drive On' campaign, Dr. Kelly Price says "the brand of the LPGA is alive and well"... but it hasn't always been that way.

Identiferoai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-6753
Date01 January 2019
CreatorsPrice-Rhea, Kelly
PublisherDigital Commons @ East Tennessee State University
Source SetsEast Tennessee State University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceETSU Faculty Works

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