TITLE: Strategic plan of association Vraťme dětem pohyb, z. s. OBJECTIVES: The diploma thesis examines the strategic management of a nonprofit sport organization, respectively long-term planning of association Vraťme dětem pohyb, z. s., goals are to characterize the organization and its products and to make a strategic analysis which will include an analysis of the internal and external environment as well as a comprehensive SWOT analysis of the organization. Strategic objectives and areas will be determined on the basis of the found information and will be subsequently solid in the proposal strategic plan of the organization. METHODS: This diploma thesis is concieved as applied research, a combination of quantitative and qualitative methods will be used for its purposes. The specific applied methods are observation, interviewing, questioninq, analysis of texts and documents, SWOT analysis, PORTER and PEST analysis. Design research, including research issues providing framework for the thesis are put in the relevant chapter. RESULTS: Within the framework of strategic analysis ware analysed internal and external environment and maked SWOT analysis of the organization. Subsequently was create strategic plan proposal of sports association plan Vraťme dětem pohyb for September 2018-2021. The following...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:392762 |
| Date | January 2019 |
| Creators | Rodová, Veronika |
| Contributors | Voráček, Josef, Šíma, Jan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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