Because of the transportation network achieves little by little. It cuts down the distances between cities and countries. Automobiles are indispensable to our lives now. The development of industries after Taiwan became a member of WTO. Many country industries of automobile join the WTO by a lot of ways. Abolish the import¡¦s limitation of automobiles. Many brands join the WTO one after another, and it is too difficult to compete with other industries.
The main goal to the research is to provide the marketing strategy and experience in Taiwan to the industries. Then we can discover that the loyalty of brand, the service system and the process are the key point of sell except the 4Ps¡]Product, Pricing, Promotion and Placement¡^. The marketing scope sell amounts are 500,000 per year. It can not be called economy scope, but the domestic product achieves dozens of investor, and the import investors are the same. Now the automobile markets in Taiwan are well-developed. There are a lot of competitors, and how the industry to decide marketing strategy in limited resources is a key point to succeed.
The research will focus on how to match the marketing strategy, resources and design a suitable marketing strategy. Double cards effect makes the expense index depression in 2006. The consumption marketing shows that the index is decreased substantially. The entire markets are declined seriously and the other industries and spread by the index, too. Most of the profit are declined even there are some deficits. The double cards effect fluctuate the economy, and our companies are affected by the amount of automobiles, but the market share rates above 32 percents. When we participated in the strategies of designation we discovered that:
1. Change the organization of company.
2. Marketing¡]after selling¡^strategy.
3. The competitive advantage of difference.
4. The influence on marketing strategy to selling amount.
The following are the key points of analyzing the result:
1. To choose the circuit location.
2. To combine the sales and services.
3. To service flow innovation.
4. The vehicle owner holds it grasping rate.
5. To increase the technique and build the service center. Pay much attention to our brand, and ally our brand with other industries. Lead our brand to the top world of automobiles
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0731107-182700 |
| Date | 31 July 2007 |
| Creators | Yu, Chien-chiung |
| Contributors | Ming-rea Kao, Chang-yang Liu, Pei-how Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731107-182700 |
| Rights | unrestricted, Copyright information available at source archive |
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