In the theoretical part, I introduce strategic analyses needed for strategic management of a company, and theoretical aspects of marketing communacation, including marketing mix. The aim of the practical part of this work is creat strategic analysis of Evropské centrum stomatologie s.r.o. (Europien center of stomatology s.r.o.), and an analasys of its marketing activities, proposing improvements to both thein strategic management and marketing activities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:135921 |
| Date | January 2011 |
| Creators | Lebeda, Stanislav |
| Contributors | Jankůj, Miroslav, Střítecký, Rudolf |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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