The aim of the thesis: "Strategic Business Activities of a Chosen Firm" is strategic analysis and the evaluation of present strategic business activities of the chosen firm, which in turn is based on the formulation of recommended strategic business activities, thanks to which the company should hold its market share and in particular the level of income. The goal is the formulation of such measures through which the company will continue to be competitive and be a market leader. The basis of this work is the analysis of internal and external business environment. Partial analyzes are quantitatively evaluated and their results are then incorporated. Based on the results of the strategic analysis is then evaluated the current situation and position in the market and are also formulated various recommendations, including recommended strategies that can be used in the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191746 |
| Date | January 2011 |
| Creators | Morman, Dušan |
| Contributors | Pirožek, Petr, Lešetický, Ondřej |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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