The aim of the thesis is to make a strategic analysis of the newly opened private school by University of Economics, Prague. For analysis of external environment is used PEST model and Porter's model of Five Competitive Forces. Special attention is paid to description of Czech-MBA-schools market. Internal environment is described by analysis of company's resources. Outputs from partial analyses are summarised in SWOT analysis. SWOT analysis serves than for formulation of strategic recommendation to ISBM.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4056 |
| Date | January 2008 |
| Creators | Vokál, Pavel |
| Contributors | Spálenka, Daniel, Nový, Ivan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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