This diploma thesis deals with the marketing strategy of the sport club called Boroboard. This club takes place in Samokov, Bulgaria. The club competes in snowboard disciplines. On base of the theoretical knowledge, there will be made external analysis, wich will help to define possible problems, they will have to deal with next season. The thesis will be plan of possible actions, that could be done for the future prosperity. KEY WORDS Marketing strategy, Marketing mix, Marketing comunication, Snowboarding
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:324877 |
| Date | January 2013 |
| Creators | Slavovová, Stanislava |
| Contributors | Šíma, Jan, Štědroň, Bohumír |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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