The Strategic Analysis prepared for Raselina a.s. is a graduation thesis, which concentrates on theory, methodology and work experience applied to the strategy and operating management of the company. The theoretical part focuses on general methods and characteristics of strategic analysis. The work experience part summarizes the theoretical and methodological analyses and applies them to analyze the actual internal and external strategy of the company. Based on the results the SWOT analysis is provided. The conclusion is the recap of the results of all analyses and suggestion for the most effective strategy for the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72269 |
| Date | January 2009 |
| Creators | Kolářová, Pavlína |
| Contributors | Dvořák, Jiří, Matouš, Jaroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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